Brazil is the official partner country of gamescom 2023, the world's largest event for video games and Europe's leading business platform for the games industry. The organizers of gamescom, Koelnmesse and game - the German games industry association, and Abragames (Association of Brazilian Game Developers Companies) have signed a partnership agreement.

Brazil will assume this role of official partner country with the purpose to show that Brazil is open to international investors and partners. The Brazilian games market, considered the most important in South America, has been attracting foreign companies which are eyeing the potential of local studios and the quality of the products they develop. The Brazilian games market itself had an important growth in recent years. The estimated revenue from digital games in Brazil in 2021 was over US$ 2.3 billion, and almost 75% of the population is estimated to play games frequently. The study revealed that there are more than 1,000 game development studios in Brazil, which represents an increase of 169% over the past four years - in 2018, the country had 375 such companies.

Rodrigo Terra, President of Abragames: “It is a historic moment for Brazil. In recent years, we have seen incredible results from the national games industry and gamescom's tribute crowns all the work that has been done by Brazilian studios and professionals. It is an honor for Abragames to lead this project and experience up close an unprecedented recognition.”

Jorge Viana, president of ApexBrasil: “We, from ApexBrasil, are partners of Abragames and believe in the Brazilian games industry, which is experiencing an important moment, there are 1009 development studios in our country. With the government of president Luiz Inácio Lula da Silva and vice-president Geraldo Alckmin, we can strengthen this sector by establishing continued public support policies and seeking to regulate and facilitate the development of the games industry in Brazil. We have many talents and need to create a proper ecosystem to take advantage of that, after all, we are talking about a giant industry, with more than 3 billion players worldwide and with a huge potential.”

Felix Falk, Managing Director of the game association: “We are very pleased to have Brazil as the partner country of gamescom 2023, making it the first ever partner country from South America. This shows once again that gamescom is the home of the international games industry connecting countries and continents through gaming. The Brazilian games industry has grown strongly and is very well networked internationally. Brazil and South America contribute to a vibrant and colorful games world which we will celebrate together at gamescom in August.”

Gerald Böse, President and Chief Executive Officer at Koelnmesse: "gamescom is the leading international event for the whole gaming community. Partnering with different countries for each gamescom and showcasing their vibrant gaming scene has always been and remains a vital part of our ambition to bring together this global, immensely dynamic industry. In 2023, we are very pleased to have Brazil as South America’s most important gaming market on our side.”

Logos of Abragames, ApexBrasil, Brazil Games and gamescom as well as further photos of gamescom can be found in the gamescom image database.