There is a new must-attend event in the calendar for the gamescom community: from March 15 to 17, 2024, the gamescom LAN will take place for the first time in the Cologne exhibition halls. However, the more than 2,000 gamers expected to attend can expect more than just endless multiplayer action. There will also be a Digital Playground with Germany's best-known creators. The gamescom LAN is organized by MYI Entertainment and TaKeTV.

In addition to the more than 2,000 expected gamers, many of Germany's best-known creators are also expected to attend. Some of the most relevant German influencer agencies have already confirmed their participation. For example, Allyance, Bonjwa, Ciberdime, Fairplay Management, Flow:fwd, Insight, Instinct3 and Rocket Beans, the esports organizations BIG, Esports Cologne, Fokus Clan, mouz and SK Gaming as well as the Esports Player Foundation will be at gamescom LAN to bring the Digital Playground to life with their best-known faces and shows. In addition to the gaming area with over 2,000 gaming seats, there will be another hall as a quiet area and a catering mile.

Felix Falk, Managing Director of game: "gamescom is all about the community. That's why the gamescom LAN, with its strong focus on gamers, is the perfect complement to gamescom. Our partners MYI Entertainment and TaKeTV will implement a great concept for the LAN party including a digital playground that all gamers can already look forward to."

Gerald Böse, CEO of Koelnmesse: "I am very pleased that we have come up with this unique concept together with all our partners and are now putting it into practice together. With gamescom, we have created an internationally radiant brand that inspires fans around the globe. The planned gamescom LAN will now also benefit from this radiance and the global visibility that comes with it." For Böse, the gamescom LAN and the Cologne location are a perfect match: "Our exhibition grounds offer exactly the right combination of a large catchment area and reliable accessibility."

"LAN parties are the gaming events that focus on the most important thing: The gamers and the gaming. Together with all partners and the communities, gamescom LAN aims to further develop the legendary LAN party format and set new standards," says Cédric Schlosser, co-founder and Managing Director of MYI Entertainment.

In addition to the premium tickets, which offer a seat equipped with high-end gaming hardware, the special highlight will be the seats in the Creator rows. A total of twelve communities of the best-known content creators will experience the LAN feeling together with the "pre-gamers".

"With the Creator seating rows, we are offering the community a special highlight: here, everyone can experience the LAN with their favorite Creators. You won't find this unique experience anywhere else," says TaKeTV CEO and founder Dennis 'TaKe' Gehlen.

Numerous partners are already on board for the gamescom LAN: KoRo is a presenting partner and Mifcom, Cherry Xtryfy, Netcologne and Nyfter are other sponsors who are already supporting the project and will also be present at the gamescom LAN stand, which will be located in Hall 6.1 from August 23 to 27. As a special highlight, visitors to the stand at gamescom will be able to get a discount code for the ticket sales that will start shortly and even win their first free tickets for the LAN.

About TaKeTV:

TaKeTV is the contact partner when it comes to individual solutions in the field of esports / gaming, as well as media & live production and event organization. Founded in 2010 by Dennis Gehlen, the company is based in Krefeld and employs a highly qualified team of esports experts. TaKeTV can draw on more than 20 years of expertise and the network of the company's founder and employees. Furthermore, the company offers a broad spectrum in the field of influencer marketing and has extensive contacts to talents who reach tens of thousands of viewers every day. TaKeTV also acts as an interface between esports and other industries to provide brands with an optimal entry into this new, fast-growing industry and to reach the advertising-relevant target group of gamers. The focus here is on the customized implementation of each project and intensive partner support.

About MYI Entertainment:

We are one of the leading 360° agencies for esports and gaming in the German-speaking world: we position brands authentically with gamers by designing campaigns, organizing esports events, streaming on Twitch or managing influencers. We also have various own brands on the market: from our own esports team to our own tournament series and our in-house trade fair, HeroFest. Esports and gaming are our passion! We have been active in various roles in the gaming scene for over a decade. Be it as event organizers, esports athletes or journalists. What started as a hobby is now our profession. We are not only gamers, but also trained storytellers, organizational talents and consultants.