gamescom: 25.–29.08.2021 devcom: 23.–29.08.2021 #gamescom

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+++ gamescom goes hybrid +++

gamescom is the world's largest computer and video games event and Europe's leading business platform for the games industry.

In 2019, we had record participation from exhibitors and visitors, and in 2020 we set new standards in content and reach as a purely digital trade fair: More than 50 million unique users from 180 countries, 370 official partners from 44 countries and over 94 million video views!

But: gamescom lives from the interaction of gamers with the games. 92% of the visitors can hardly wait to experience gamescom on site again!

That's why we're offering you the best possible combination of physical trade fair and groundbreaking digital features this year: GAMESCOM 2021 WILL BE HYBRID!

Download pitch deck (.pdf)

A unique level of business: gamescom goes hybrid!

We combine the strengths of a physical trade fair with forward-looking online features to create a holistic gamescom experience for everyone, everywhere in the world.

On-site: Personal contacts, inspiring exchanges, attractive entertainment

Digital: Efficient networking and lead generation. Gamers can be reached all over the globe.

The heart of business: gamescom business area!

The number 1 among Europe's games business platforms

  • Network with the most important international decision-makers, journalists and influencers in the games industry on site in Cologne.
  • Make contacts at the highest level, reliably and securely: thanks to the expansion to Hall 11 and our security concept #B-SAFE4business

The next dimension of digital business: gamescom biz

  • Precise lead generation: Contact data of all visitors who have visited your showroom & comprehensive evaluation of all contacts with your offer
  • High reach: Live & on-demand streaming
  • Intensive networking: Discovery Graph supports you in networking and shows all participants and their connections. Use meetings, chats and video calls.
  • Excellent brand awareness thanks to interactive presentation and communication formats: Showfloor, Showrooms, Virtual Cafés


  • Consistent implementation of hygiene rules throughout the trade fair grounds
  • Sufficient spacing of all persons on the exhibition grounds - through optimized participant numbers and improved entry and exit management
  • Clearly defined regulations for stand construction and design
  • Safe everyday life at the trade fair, thanks to registration of all participants via online tickets and digital guidance systems

  • 88 % of visitors feel safe with good protection and hygiene measures.

It’s the real thing: Hands-on in the gamescom entertainment area

It’s the real thing: Hands-on in the gamescom entertainment area

Allow the community to play your new games live and on site

  • Choose between turnkey or custom booth construction
  • With "digital queuing" to shorter waiting times and better booth utilization

  • 82% of visitors come to gamescom to play new games

Discover your stand construction options
gamescom now Logo

gamescom now - The digital hub for gamers & fans

gamescom now is the platform for your trailers, live streams and announcements. Get fans around the world excited about your games and products and increase your reach beyond your physical presence! In 2021, gamescom now will come with a new exhibitor connection to easily and clearly set up your own content and a significantly improved user experience.

The 2020 numbers:

  • Users from 180 countries
  • Average duration per session: 10 minutes
  • 4.5 pages/session
  • 2 million page views and over 700,000 sessions
  • More than 4,000 videos

gamescom Opening Night Live

Let the games begin: gamescom ONL

In 2021, we will once again present THE spectacular gamescom opening show together with producer Geoff Keighley - live and with numerous highlights! The show will be broadcast on all common streaming platforms, the gamescom channels and Geoff Keighley's channels. As a prelude to the gamescom week, the gamescom: Opening Night Live is THE place for your new announcements and world premieres!

Opening Night Live 2020:

  • Over 2 million simultaneous viewers worldwide
  • World premieres from more than 18 publishers
  • 18 million on-demand views
  • 2020 the most watched digital event in the exhibition industry

Download ONL pitch deck (.pdf)
gamescom shows

Content meets entertainment: gamescom shows!

Beyond gamescom: Opening Night Live, we offer other live streaming programmes and shows with a high reach - in 2019, the shows reached around 50 million views live and on-demand.

gamescom studio: Double Trouble! The gamescom Studio will also exist in 2021 in both a German and an English version! The live crews of our partners will present the latest and greatest gameplay, demos, news, interviews with developers and influencers, game releases and much more. There will also be live, up-to-the-minute first looks at the most anticipated titles and next-gen updates that you won't find anywhere else. All this is rounded off by numerous opportunities to interact with the community.

gamescom: Awesome Indies: In this show we celebrate the wonderful world of indie games. We look at the latest, most original and creative games on the scene. Expect the unexpected with a programme that includes: hands-on demos with show hosts and fellow influencers, unique indie awards, developers in the spotlight and much more.

Your benefits@gamescom 2021

  • Maximum attention and reach for your new games and products
  • High level of internationality for global networking
  • Effective lead generation
  • Direct contact to the gaming community
  • High entertainment factor
  • Top notch health & safety concept

Registration for gamescom 2021 will be possible from 12.04.2021.

Contact us:

Christian Herfurth

Christian Herfurth
Sales Manager Exhibitor
Tel. +49 221 821-2880
Write an e-mail

Mora-Lou Großkopf

Mora-Lou Großkopf
Sales Manager Exhibitor
Tel. +49 221 821-3311
Write an e-mail

Christoph Oepen

Christoph Oepen
Sales Manager exhibitors
Tel. +49 221 821-3246
Write an e-mail

Carolin Jansen

Carolin Jansen
Sales Manager Exhibitor
Tel. +49 221 821-2880
Write an e-mail