gamescom: 25.–27.08.2021 devcom: 23.–27.08.2021 #gamescom

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BE A PART OF GAMESCOM: Integration opportunities overview

Find and book the right package for you!

Be part of it! With a wide range of booking options, you have the opportunity to showcase your brand perfectly and benefit from the reach of gamescom, the world's largest event for computer and video games.

To the gamescom packages & offers

Book your sponsoring in show formats

Further sponsoring options

gamescom premium package

gamescom premium package

Are you a publisher or developer? Become a partner of gamescom 2021 and benefit from numerous advantages by booking the gamescom premium package. The gamescom premium package is the basis for all further participation opportunities at gamescom 2021.

More info on the premium package
gamescom ultimate upgrade

gamescom ultimate upgrade

Promote your brand and benefit from the best coverage and visibility we have to offer with the gamescom ultimate upgrade

More info on the ultimate upgrade

The new indie offering

Indies take note: For gamescom 2021, the Indie Arena Booth Online, which was launched last year with a bang, is coming exclusively to the completely relaunched gamescom now!

To the gamescom indie offer

In our Pitch Deck you will find all the important facts about gamescom 2021.

Download Pitch Deck (.pdf)

Book your sponsoring in our gamescom show formats & gamescom now

gamescom: Opening Night Live 2021

Over 2 million viewers watched the first all-digital Opening Night Live in 2020. And this year, Geoff Keighley is once again putting on a unique show for new announcements and world premieres. Be curious about the gamescom Opening Night Live 2021!

  • 18 publishers showed their world premieres
  • More than 2 million simultaneous views
  • 5 million hours of watch time
  • 15 million views on demand

Book now

More info on gamescom: Opening Night Live 2021 in our Pitch Deck:

Download ONL Pitch Deck (.pdf)

Awesome Indies

gamescom: Awesome Indies


Celebrate the wonderful world of indie games with us - this year even bigger and more spectacular than before!

The gamescom: Awesome Indies show format will feature all the important news and info on highly anticipated indie titles.

Place your brand, address a large international gamer audience and show your connection and support for the vibrant indie scene.

Learn more

gamescom studio

Your brand as part of our German-speaking gamescom studio!

The gamescom studios are our wide-reaching event companions with entertainment factor. Produced with our partner Webedia, it features exclusive demos, interviews with game developers, influencer talks on news and new products and much more!


Be part of the show and promote your brand to gamers worldwide!
Learn more

gamescom sponsorships by IGN

gamescom partners up with IGN again this year to produce high-quality live-streaming programm during gamescom.

Use the international reach to present your brands and products to an international audience.

Learn more

Choose from our various sponsorship opportunities

Completely new advertising opportunities on gamescom now

gamescom now

Place your brand on gamescom now

While millions of gamers worldwide are watching gamescom now, banners are the best way to target your message to our community.

Benefit from the high visibility and global reach of gamescom now.

Your banner ads will be bookable soon.

New: Become a sponsor of our digital communities

The Heart of Gaming doesn't beat without our various communities. With our own events and activations at gamescom now we offer a platform for retro, cosplay and family & friends again this year. With your brand you can become part of these communities.

Your advantages as a sponsor of our gamescom communities:

  • Headsponsoring: The cosplay village/retro area/family&friends will be named after you (""""Powered by / presented by """")
  • Integration in the communication before the event (e.g. newsletter, website, social media)
  • Integration in a press release before the event
  • Integration in the livestream program (can be customized, e.g. by moderator notes or overlays)
  • Scope of further integrations can be selected by individual agreement (e.g. social media competitions, integration of gamscom studio, banner advertising on gamescom now, stand-alone newsletter and much more)

Price per Head Sponsorhsip: 40.000 €

Smaller sponsorship options are also possible.


Detailed booking options

You didn't find the right offer? Or are you interested in product placements during our shows and events? Contact us now to learn more about our customized and individual sponsorship opportunities!

Contact us via email