gamescom: 25.–27.08.2021 devcom: 23.–27.08.2021 #gamescom

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gamescom sponsorships by IGN

Live streaming during gamescom

gamescom partners up with IGN again this year to produce high-quality live streaming programm during gamescom. Building on the success of last year while providing innovative new experiences, we will once again be all-digital and completely free to fans across the globe.

Use the international reach to present your brands and products to an international audience.

IGN is producing the english-speaking gamescom studio again this year, as well as the spectacular show gamescom: Awesome Indies.

Be a part of it!

Sponsoring Opportunities

Editorial integration

gamescom studio (english): 25.-.27. August

gamescom studio live from LA offers first looks at gameplay, developer interviews, and expert analysis of the biggest news and events. This year’s coverage is hosted from IGN’s brand new state of the art studio allowing for real time connections to developers, influencers, and fans.

gamescom: Awesome Indies (english):

Indie games fanatic Michael Swaim returns to host the funnest indie games showcase on earth that celebrates the year’s most popular indie titles and exclusive reveals of brand new games that could be the breakthrough titles of 2021. Come join the party with IGN at an actual Bier Garten as we dive deep into our beer, schnitzel, and the indie darlings of tomorrow!

Please fill in this form to submit your content for consideration. Out partner IGN will contact you with more information.

IGN LIVE @ gamescom

IGN LIVE @ gamescom

IGN LIVE is IGN's premium video product that extends across the gamescom Opening Night Live After Show, gamescom Studio, and gamescom gamescom: Awesome Indies.

Partner with IGN and gamescom for your brand can be front and center during gaming culture and lifestyle programming.

This Sponsorship includes Branded Snipes on Set/Screen, Branding on Set, Mid-Rolls throughout the whole programming.


Estimated Views: 3,500,000


Price: $200,000

Branded Segments

Branded Segments

Branded Segments are custom segments integrated into IGN LIVE gamescom programming. These custom segments are produced in partnership with consumer, gaming, or entertainment brands. Segment length and airing depend on the scope of the idea.


Estimated Views: 500,000


Price: $60,000

gamescom Partner Spotlights

gamescom Partner-Spotlights

gamescom Partner Spotlights are client provided trailers or gameplay footage that run within gamescom programming. Each gamescom Partner Spotlight will have an IGN host introduce the asset during gamescom programming. Each asset runs a minimum of three times throughout gamescom.


Price: $15,000

 IGN Social Stories

IGN Social Stories

IGN Social Stories are daily features of gamescom 2021 programming featured across IGN's Facebook and Instagram Stories. Each individual Social Story will live for 24 hours and focus on a specific day or topic of gamescom 2021 programming. Each sponsor integration includes "Paid Partnership" Tag, Branded Snipe, and Product End Card.


Estimated Views: 1,000,000


Price: $50,000

Are you interested in our German-language show formats? Find more info here:

gamescom studio (DE)