CURITIBA, Brazil / COLOGNE, Germany, August 19, 2019 - EBANX, a Brazilian fintech company specialized in payment solutions for global companies, will attend Gamescom, the largest interactive entertainment event in Europe, offering solutions to businesses that would like to explore the consumer potential of one of the fastest-growing online games markets in the world: Latin America.
Founded and headquartered in Brazil, EBANX has a global presence, with offices in Argentina, Uruguay, Mexico, US, UK, Netherlands and China, and it is the leader of cross-border payments in LatAm. The company is expected to process over $2 billion US dollars this year, reaching customers in eight different countries in the region. Among its clients are global enterprise companies such as Xsolla, Spotify, Airbnb, and AliExpress.
All these merchants have access to other services beyond payments, tailored by EBANX experts to reach the best of Latin America's market. Among them, there is a fraud prevention strategy, especially designed for Latin America; a marketing consultancy service, to promote the merchant's visibility and awareness in the region; and a Customer Service team, which provides 24/7 assistance to gamers in their local language - Portuguese and Spanish, in addition to English.
The online games industry has become a core vertical for EBANX, which currently works with over 50 online games companies from around the world. Microtransactions and recurring payments, built for buying in-game currencies and components, are some of the services offered by EBANX.
These quick and easy payment solutions help attract gamers who don't have a bank account or an international credit card (able to process foreign currencies). This makes it possible for companies to reach consumers in Latin America and offer a seamless gaming experience for all their customers.
Latin America and online gaming
The gaming industry in Latin America is expected to grow around 11% this year, according to the Newzoo Global Games Market Report. Brazil, Mexico, and Argentina are the leading markets in the region, where revenue in online gaming is projected to reach around $5.6 billion US dollars in 2019.
Brazil and Mexico are home to a great number of e-sports players, including winners of Counter-Strike and League of Legends world championships. Known as the 'Land of Football', Brazil has been seeing a spread of top-tier e-players and broadcasters: the popularity of e-sports, for instance, has made traditional sports clubs to launch an e-sports division.
According to a recent report from Newzoo, Brazil is already the third country worldwide when it comes to e-sports enthusiasts. And in Mexico, where game revenues reached US$ 1.6 billion in 2018, approximately 60% of internet users play games online. This means a group of over 50 million people, which is about the entire population of South Korea, one of the top five online games markets in the world.
EBANX is a leading global fintech company with a Latin American DNA. It was founded in 2012 to bridge the access gap between Latin Americans and international websites, by offering an end-to-end payment solution across the entire cross-border ecommerce transaction flow. The company has already helped over 50 million Latin Americans access global services and products with over 1,000 merchants expanding to Latin America. AliExpress, Wish, Pipedrive, Airbnb, and Spotify (these two in a partnership with Worldline) are some of the companies that use EBANX solutions. The company goes beyond payment processing, by offering marketing consultancy services to merchants and a 24/7 local customer support team to serve all merchant's clients in Latin America - in their own language. For more information, please visit https://business.ebanx.com/en/press-room.
Mariana Domakoski - PR EBANX
Thiago Romariz - PR EBANX