The business area is Europe's most important industry meeting place for insiders, dealers, publishers and developers. Tailored to the needs of trade visitors, the business area offers an ideal setting for personal discussions and targeted networking.
Admission to the business area is reserved for trade visitors, press representatives and accredited influencers.
Please note: the business area is only open from 25-27 August 2020.
A space booking in the business area is only possible in connection with a space booking in the entertainment area. Companies without consumer-relevant products are excluded from this regulation (cf. Special Conditions of Participation, item 3) and must pay a one-time surcharge of Euro 500.00.
You have the possibility to rent the stand space in the business area.
In this case, please note our regulations on stand construction in the business area. (.pdf)