gamescom 2021 is going hybrid!
With its purely digital concept, gamescom was able to celebrate immense success in 2020. Nevertheless, both the exhibitors as well as the visitors agree: The possibility to try out the latest games on-site and dive into the gaming world is an integral part of gamescom. This is why gamescom 2021 is going to be staged as a hybrid event and thus unite the best of both worlds, physical and digital.
The hybrid concept of gamescom 2021 encompasses the following physical and digital contents and formats:
- An entertainment area especially designed for the gaming superfans, which focuses on the testing of new games live on-site including a digital queue management system
- gamescom now as a central meeting point on the web for gaming fans from all over the globe
- gamescom shows familiar from previous years such as the gamescom: Opening Night Live or the gamescom studio
- An event arena that offers space for special programme items such as eSport competitions or cosplay shows
- A business area expanded to include Hall 11 in order to offer as many trade visitors optimal networking conditions also in 2021
- A first ever online B2B platform based on the already tried and tested DMEXCO @home concept, which in addition to corporate and product presentations also offers Lead tracking as well as extensive networking and matchmaking functions
The developer conference devcom and the gamescom congress are also planned both on-site and with digital elements in 2021.
More details about the hybrid gamescom 2021 will be available here soon.
- Consistent implementation of hygiene rules throughout the trade fair grounds
- Sufficient spacing of all persons on the exhibition grounds - through optimized participant numbers and improved entry and exit management
- Clearly defined regulations for stand construction and design
- Safe everyday life at the trade fair, thanks to registration of all participants via online tickets and digital guidance systems
- 88 % of visitors feel safe with good protection and hygiene measures.